iLiv’s new application has been officially launched to Alpha testers, and it has a good name:
So, what’s in a name?
To answer that, let’s ask another question: what does a music composer actually do? The answer to this question depends on who you ask:
A music theorist might respond: A composer puts music notation on a page, according to the sounds she hears in her head or wants to hear in the real world, and the rules of music theory and notation; the page is then handed to a musician who plays the sequence of notes on his instrument so the audience can hear it.
A music teacher might say: A composer is a really talented person with great musical ideas, and you can play his music if you practice hard enough.
A musician might say: He wrote the piece, I play it.
A conductor might say: The intentions of the great composer are there on the page, and it is my job to manage the orchestra, keeping them all together and on the same page about how it is supposed to sound.
A social scientist might say: a composer sets up a social situation that results in an uplifting experience for everyone in the room.
And here’s where it hits home for many of you:
A project manager might say: A composer is a designer of an integrative process, and I, much like a conductor, coordinate the work and the people, and keep everything on time.
With iLiv Composer, we are focusing on a blend of the impulses of the social scientist and the project manager.
Getting Better at Getting Things Done
The great underserved aspect of getting things done — certainly by enterprise software — is a critical attention placed on process creation.
We simply must put creative attention on bettering the way we get things done: to remain competitively productive; to keep our sanity while herding cats; and to continuously improve. We need our processes to energize at scale – for the bottom line, and for the creativity and efficiency of the team.
We chose the name Composer because nothing says great process better than conjuring up the image of great music composed by a really interesting composer. It certainly beats the greyness of entering tasks in a task management tool or drawing gantt charts in a spreadsheet.
“Composer has the potential to be game changing: Simply put, your concept for Composer has triggered a domino effect of ideas within our operations team on how best to leverage it. I hope it is clear from our conversations how excited we are to begin leveraging your excellent design concepts.”
This comment came in last week, unsolicited, from one of our most important Alpha users (also a long-time user of iLiv All-In). No drab greyness in this reaction, is there?
In my next posts I will start to lay out what iLiv Composer is beginning to do for high-growth design, certification, and professional services firms.
BTW, the photo with this post is of American experimental composer John Cage. I worked with him daily for the last 11 years of his life. During that time he came to think of his music as an example of anarchic harmony. This is what the Internet is too, of course. It is also an essential design objective of the inspired project manager.