iLiv outside the Box

Image Source: http://www.harpers.org/archive/2005/10/CartoonCreativity
Image Source: http://www.harpers.org/archive/2005/10/CartoonCreativity

Many businesses are starting to use cloud storage for their important files and documents. The ROI is clear: why spend time and money running your own file servers when you can get someone else to do it? And that’s what service providers like Box provide: a file server in the cloud.

But what if you want to help your teams communicate and collaborate better? What if you need them to work together in new ways, build better relationships, be more creative, define and continuously refine a shared vision? These are the benefits of deep, integrative collaboration.

With a file server in the cloud, you are not enabling these benefits, because files are just data, and data does not collaborate. People collaborate.

iLiv All-In can do everything services such as Box can do with files — storage, version control, sharing, auditing, access control — because people do need to share files. But unlike those other services, files are not the center of attention in All-In. All-In puts people and process at the center.

You can’t put people in a box if you want them to be collaborative and creative. And you won’t get collaboration out of a box. Even an online box.